The Personalisation Revolution
Your Name Here
How the simple act of putting a name on a bottle changed the world of digital print and consumer engagement forever.
By Richard Askam
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About the Book
For centuries, print meant sameness.
Then everything changed.
Since 1999, Richard Askam has been asking questions the print industry thought were impossible. What if every wine bottle could have a different label? What if every chocolate bar carried a personal message? What if a global brand printed millions of different names instead of a single logo?
Your Name Here is the first-hand story of how digital print evolved from mass reproduction into something far more powerful — connection. It's a history of the experiments that worked, the ones that didn't, and the leaps of faith that only make sense in hindsight. Above all, it's a reminder that even in a world of automation and scale, individuality still matters.
Genre
Memoir · Business · Print
Format
Hardcover
Chapters
Evolution to What's Next
Advance Praise
Early word
A rare first-hand account of how personalisation reshaped print — full of the curiosity and stubborn determination that great innovation actually requires.
Askam was asking 'what if every bottle had a different label?' long before the rest of us caught up. This is the story behind that question.
Part memoir, part manifesto for the human side of mass production. A must-read for anyone in brand, print or marketing.
The Author
Richard Askam
in his own words
Richard Askam is a digital entrepreneur, brand consultant, TED speaker and one of the founding voices of personalisation in print. He is best known as the man behind Coca-Cola's landmark Share a Coke campaign, and has built personalised campaigns for Unilever, Barclays, Vodafone and McVitie's along the way.
He is Co-Founder of Print Island Media, You Are The Star Books and My Gilbert Rugby, and Director of Digital Ink. He lives in the UK with his wife Ginny and daughter Phoebe, to whom this book is dedicated. Your Name Here is his first book.
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